I was looking at the SAW7 3D trailer as it contains some great aspects of a horror trailer, the first thing that I notice in a horror trailer that makes me want to go and watch the film, is that it does not give away the best parts of the film, it will still show the action and perhaps some parts leading upto the deaths of the characters, but it will leave the audience anticipating more, and want to go and see the film to find out what happens.
We see a torture device headiing toward someone, but do not see their fate.
You do not see this a lot in other genres of film trailers, for example, in a comedy trailer, they will tend to use one or two of the best jokes within the film, so as an audience, we will think that it is funny, but when we go to view the film, it does not meet our expectations. I also like the idea of a montage of shots toward the end of the trailer, as the tension builds up, so does the speed; we start the trailer with a nice slow pace, matching the drama, and what is going on within the narrative of the trailer, but as we go through and the tension builds, the speed of the shots changes, the frequency of the shots increases and the tempo of the music increases all at the same time to make the trailer look as good as it can, and draw more people in to see the film itself.
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