Film distribution is the process in which a film is made available for an audience to access.
A film distributor is a company or individual responsible for the marketing of a film. The role of the distributor is to make a ‘distribution plan’ for the film, this is a key factor in the success of the film. The distributor has to select a varied and large target audience to get maximum publicity of the film. When working on a distribution plan, there are three main things that the distributor must keep in mind; Market Knowledge, Statistical Research and Commercial Experience. If he/she uses these to the best of his/her ability it will maximise profit, increase sales, and boost the popularity of the film.The distributor can set the release date of a film and the method by which a film is exhibited or made available for viewing., e.g. a red carpet event, private screening, etc.
A film distributor is a company or individual responsible for the marketing of a film. The role of the distributor is to make a ‘distribution plan’ for the film, this is a key factor in the success of the film. The distributor has to select a varied and large target audience to get maximum publicity of the film. When working on a distribution plan, there are three main things that the distributor must keep in mind; Market Knowledge, Statistical Research and Commercial Experience. If he/she uses these to the best of his/her ability it will maximise profit, increase sales, and boost the popularity of the film.The distributor can set the release date of a film and the method by which a film is exhibited or made available for viewing., e.g. a red carpet event, private screening, etc.
The 'Reach', is the volume of people that get have access to the film and its advertisements, it can give the distributor an idea of where to distribute the products to across the country/world and how much to invest in certain areas and audiences. For example, there would be less invested into a smaller portion of the target audience, such as the youth (under 18) as they are unable to view the film, so more money and time will be invested into 18-32 the prime viewing age for the horror genre.
A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan.The three main aspects of a marketing plan are, advertising, publicity and promotions.
Advertising is a form of communication in marketing used to encourage or entice an audience into buying a product or service, in the world of tv and film it is to purchase tickets to see the film, and buy DVDs and boxsets. There are many different forms of advertising, some of these include TV adverts, billboards, posters, internet advertisements, magazine entries and in game advetisements on handheld devices. Advertising is an essential part of marketing as it reaches out and targets a specific audience, which then sometimes even overflows, and draws in more people from outside of the target audience.
Publicity is managing the public's perception of a product or service. From a marketing point of view, publicity is a component of promotion and therefore marketing.
Promotion is all about communication. Promotion is the way in which a business makes its products known to their current and potential audience. As you can see in the image above here, there is a promotion for the film Anna Karenina, this appeared online to me when I was using Facebook, social networking sites play a major part in promoting new media products, as over a billion people use them and can share images and texts they find on there about different products. The main target of promotion is to make the audience aware of the existing products.
Advertising is a form of communication in marketing used to encourage or entice an audience into buying a product or service, in the world of tv and film it is to purchase tickets to see the film, and buy DVDs and boxsets. There are many different forms of advertising, some of these include TV adverts, billboards, posters, internet advertisements, magazine entries and in game advetisements on handheld devices. Advertising is an essential part of marketing as it reaches out and targets a specific audience, which then sometimes even overflows, and draws in more people from outside of the target audience.
Publicity is managing the public's perception of a product or service. From a marketing point of view, publicity is a component of promotion and therefore marketing.
Promotion is all about communication. Promotion is the way in which a business makes its products known to their current and potential audience. As you can see in the image above here, there is a promotion for the film Anna Karenina, this appeared online to me when I was using Facebook, social networking sites play a major part in promoting new media products, as over a billion people use them and can share images and texts they find on there about different products. The main target of promotion is to make the audience aware of the existing products.
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